The Psychology of Color: What You Need To Know When Decorating

When we think of color, we often think of it as just a beautiful visual component, but there is much more to color than you think. According to science, color can affect everything from our mood and appetite to our buying decisions. Have you ever noticed how wellness brands often have bright cheerful logos, while luxury brands often opt for black? Or how about how often blue is used for tech companies? There’s a reason brands select certain colors for their logos, as we instinctively associate each color with different emotions and can even base our trustworthiness on certain colors such as blue, green, and yellow.

When decorating it’s important to not only keep trends and decor in mind, but also the type of mood you want to set in a room. Do you want the room to reflect relaxation or energy? Do you want a room to be more appetite inducing? Here are the primary colors and how they affect our mood and perception, according to studies.

Red

Often used to encourage appetite. This is why you often see food brands such as KFC, McDonalds using it in their restaurants and logos.

Yellow

Yellow is an energizing color that helps people feel awake and happy. It’s most often used in kitchens and you’ll often find it in summer homes. Wellness and fitness brands often use yellow to signal vitality and health.

Blue

Blue is perceived as a competent, productive color. You’ll often find it in workspaces and offices. Tech companies often use blue to portray trustworthiness and competence. Blue is an excellent color for serenity as well, as humans associate blue with water and nature.

Green

Green is the color of tranquility and health. Most feng shui experts recommend using green often in the home to portray serenity and balance. A great way to add green to your home is with plants and shrubbery.

Purple

Purple can be bold, but is also a relaxing and peaceful color. Try shades of cool toned lavender and greyish purples for the most contemporary look.

Pink

Pink obviously represents femininity, but toned down it can be used  to brighten and liven up any room. Try salmon shades or very pale pink.

White

White is classic and represents purity, openness and cleanliness. It’s perfect for bathrooms and kitchens as well as for opening up small rooms and making them appear larger.

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